Which Eater are You?
Aware Eater OR Empowered Eater

(We love them both!)

Aware Eaters, we see you!

If you’re reading these words, we think it's pretty safe to say you’re at least an Aware Eater. 

Aware Eaters:

> know that food impacts health

> understand that the way we produce food affects the environment

> recognize that there are humane and inhumane ways to treat the animals we raise for food.

Aware Eaters probably have also:

> skimmed at least one article about regenerative farming

> watched a documentary or read a book about clean eating

> changed at least one eating habit as a result of their awareness and values.

Aware Eaters want to do more, but

they encounter cultural and practical

roadblocks

that often

stop them

from doing the “more” they want to do.

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Clean eating roadblocks — sound familiar?

  • Time
  • Money
  • Conflicting information
  • Confusing diet protocols
  • Picky eaters
  • "They don’t sell that kind of food at the grocery store"
  • "I don't live near a farm"
  • "I'm not a good cook"
  • "What about eating out?"

Let's be honest:

Isn't it enough to make even the most aware and compassionate among us want to ride our Toyota Siennas into the sunset?!

And you know what?

You can absolutely do that if you need to. Because it’s your choice.

It’s your family.

You decide.


You deserve the chance to:

> observe your unique situation

> think about what matters most to you and your family

> decide which goals & steps make sense for you

> act in alignment with your choices

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In other words, there's another way.

Empowered Eaters:

> Are aware of the same understandings about food and food systems as Aware Eaters

> Encounter the same roadblocks as Aware Eaters

But they also...

> Pause, evaluate and take ownership of their unique family’s eating values and goals

> Consciously decide which approaches to eating work for them and their family — and which don't — in their present season of life

> Take steps of their choosing that a) are in synch with their values, and b) move them toward their unique goals

> Create new paths around the clean eating obstacles that stand between where they are now, and where they want to go

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In Your Corner

Are you and your family trying to overcome clean eating obstacles?

Do the roadblocks we mentioned sound familiar?

Would you like to pause, look around, make some conscious decisions, take steps toward health (and around obstacles),

and find community with other Aware & Empowered Eaters who are doing the same?


Learn more about our 30-day Empowered Eater (Un)Challenge right here:

"We made a conscious choice to purchase the best quality meat for our family because we believe animals need to be pasture-raised and humanely treated and slaughtered.

Our journey began about 5 years ago. We moved to Virginia from California and found J&L when we lived in Norfolk."
—Luz & Phillip Martinez, Woodbridge, VA
Customers since 2021